If you are an email marketer and the success of your business depends mostly on successful email marketing campaigns, a low email open rate is frustrating for you. One of the reasons why your emails are not opened by your targeted audience is that your mails are entering into the inbox of their mail but into the spam folder.

There are hundreds of spam filters that work in the emailing system to mark an email as spam. If your mails go in the spam folder, it is more likely that you are not going to get a conversion as the email will be ignored and remain unseen by the recipients. In this article, we are going to share why emails go to spam instead of the inbox and how to avoid emails going to spam.

Why Do Emails Go to Spam Folder?

Many reasons might cause your email stuck in the spam folders instead of going inbox. Here are some of the most common causes that work behind pushing the emails to spam:

1. No permission to Send Email

Getting permission to send emails is very important. That’s why you should never go for collecting or buying email lists randomly from different anonymous sellers. If you do so, the CAN-SPAM Act might punish you with a large sum of money as a penalty. So, make sure that you have got permission from the person you are sending emails.

1. IP Address Marked For Spamming

If you use an IP address that is used for spamming by someone else, it is possibly a reason for which your emails are also being marked as spam by the email servers. That’s why it is better to have a personal IP address and subscribe to renowned email service providers.

1. Low Engagement

If your targeted audiences do not open your emails most of the time and they rarely engage in conversations you are trying to make, it is a signal that the next emails are going to get into spam.

1. Misleading Subject Line

Many email marketers use clickbait and misleading subject lines unethically, which is against the CAN-SPAM act. Any subject lines that might seem to cheat, trick and deceive the recipients are strongly discouraged.

1. Incorrect “From” Info

If you do not use the right and accurate “From” information in your email, this can be treated as a spam email. It is important to share your name or your company name or a combination of both.

1. No Mention of Physical Address

Valid physical address with street code and post box number help to differentiate your email from the spams. If your emails do not contain any of them or use fake addresses, the mail system might regard you as none more than a spammer.

1. No Link To Unsubscribe

In case you are sending emails from your website with newsletters or offer information, you should always add a link at the end of emails with the ‘unsubscribe’ option. It will prove that you are not forcing anyone to get the emails they get and they are at liberty to unsubscribe your emails anytime they want.

1. Trigger Words For Spam Filters

There are certain chunks of words or phrases that might trigger the spam filters and put your email in the spam box. Here are some of those:

• Risk-free
• This is not a spam
• Click here now
• Cancel at any time
• Great offer!
• Guarantee, etc.

To avoid using words frequently used for spamming, you can opt to use a free tool, IsNotSpam to check the spam score of the emails you send.

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How To Avoid Emails Going to Spam?

If you do not want that your emails should be placed inside the spam folder, here are the things you should consider:

1. Do not use fake or random generic names while you send emails. Use your authentic name or brand name. Make sure that the recipients can recognize you by your name or company name you use.
2. Do not go for cheap email service providers. They will ruin your business if you do so. A reputable and trustworthy ESP comes with good IP addresses not blocked by the major ESPs such as Yahoo, Gmail, Hotmail, etc.
3. It is great if you can be accredited by a third party with the validation that you are not a spammer. There are hundreds of companies like ReturnPath to help you in getting certified.
4. If your IP address has issues with spamming, all the emails you send with that IP might not get into the inbox of the recipient. So, check if your IP is blacklisted or not. Take help from different online tools like MxToolbox or MultiRBL by Valli. Also, ask your recipients to put your email address in their whitelist.
5. Intelligent mail senders use tools like Mail-Tester to test the spam score of the text or newsletters they are sending. You should do the same to stay safe from the spam box.
6. It is unwise to buy email lists for sending mails due to a variety of reasons. First of all, it goes against the CAN-SPAM act. Secondly, some of the emails you get from the list are no more used or might not be relevant for your business. So, if you do not want to waste your money in vain, never think of buying email lists, no matter how cheap they are.
7. Asking for the second subscription from the users who have allowed you to send emails is a good idea. Once a user subscribes to receive an email from you, you should verify their permission by sending them another mail to confirm that they are interested to hear from you. Moreover, ask your recipients to add you and whitelist you in their contact list.
8. Let your users have the liberty to unsubscribe from getting emails from you. Do not forget to put the ‘unsubscribe’ link in your emails so that the users can have total control and freedom to receive updates from you or not.
9. Always use true and authentic subject lines. If you do so, it is likely that you do not need to search on Google for ‘how do I stop my emails from going to spam?’ ever.
10. Do not use words or phrases that trigger spam filters to categorize your email as spam.

Final Words

There are many reasons why emails get into the spam folder and there are ways to get rid of it. We have tried to show you some of the most common reasons and solutions. We hope that this guide has helped you know how to avoid emails going to spam. If you can find out the reason for this issue, it would be easier to get a solution fast.